Mostrando entradas con la etiqueta Hallmark. Mostrar todas las entradas
Mostrando entradas con la etiqueta Hallmark. Mostrar todas las entradas

8 de julio de 2015

Reminder: Hallmark’s Ornament Launch In July Is Not Christmas Creep

We take a firm stand against Holiday Creep, which is when retailers start to merchandise and decorate for a given holiday months in advance. The offending holiday is usually, but not always, Christmas. Every year around this time, we hear from exasperated shoppers who walk by a Hallmark gift shop and see their display of new Christmas ornaments, leading our readers to wonder what this world is coming to. Yet Hallmark’s Christmas displays aren’t what they seem.

Reader Anthony snapped this photo at the Mall of America last Friday, and was understandably surprised to see Christmas decorations out before Independence Day. That’s just because he doesn’t understand the ancient and mysterious ways of Hallmark ornament collectors.

Way back in 2009, we first learned about Hallmark’s terrible Christmas tradition. “We’ve been holding Ornament Premiere in July for 15+ years,” a Hallmark representative explained to Consumerist, explaining why the company needed to hold its Christmas ornament premiere during July. That means now the company has been at it for more than 20 years, and they claim that the early introduction of these ornaments isn’t meant to make ordinary shoppers think about the holiday.

“The premiere event is mainly for ornament collectors, and yes, there are a lot of them, that shop year-round,” the same Hallmark representative explained to us back in 2009. “They would be really happy if put out the next year’s ornaments on December 26, but we wait until July.”

Maybe they could try that in the future, or perhaps they could even start putting out items for the following Christmas before Thanksgiving, achieving peak Christmas Creep and causing the whole idea of marketing to collapse on itself.

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30 de junio de 2015

Why Must Every Day Be a Hallmark Holiday? - Disney & Hallmark en Familia

My clients want someone to share their moments with.

"I was alone on Valentine's day..."

"I am not a Mother/Father and I've lost mine, so Mother's/Father's Day is a reliable day of sadness, grief..."

I wonder, however, if some have fallen into the trap of trying to capture and script the moment and, in so doing, the moment has eluded them.

When will the day come when we stop ruining the moment because we are too busy trying to capture it?

I read a great piece recently about American Pharoah's Triple Crown triumph at Belmont. The author lamented that the Sports Illustrated cover commemorating the moment depicted spectators capturing the horse's triumph through the lenses in their phones instead of viewing the moment through the lenses in their eyes.

We're all guilty of this. The script has to be sent to the random guy you knew in high school. You haven't spoken to him since high school because he was the random guy. But somehow, you are compelled to let him know all about it.

These seminal moments have to be captured for the benefit of someone with whom we feel apathetic towards at best. Nonetheless, we still pause our lives for the benefit of an audience we do not know and who cares little for us.

Then there's where to find moments...

The best moments rarely happen on Hallmark holidays and cannot be scripted. The moments we remember most vividly are found on that random Wednesday when you catch him or her looking at you, when your eyes meet and there's no place you would rather be. You cannot script that or pause it, allowing you just enough time to launch it into cyberspace. What you perhaps should do is let that moment live in a world all your own that need not be shared by anybody else. That moment is a gift that is yours alone.

Perhaps we should stop sharing it.

As always, I would love to hear your thoughts. Please email me at

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27 de marzo de 2015

Hallmark News: Celebration Anaheim 2015: Hallmark Exclusives

KANSAS CITY, Mo. (March 25, 2015) — Hallmark is doubling up on excitement at this year's Star Wars Celebration with a pair of Hallmark Keepsake Ornaments and a pair of the popular itty bittys® plush collectibles to be available exclusively at the fan event. The two-packs will be sold in limited quantities each day of the event, scheduled April 16-19 at Anaheim Convention Center in Anaheim, Calif.

An Epic Vision is the name of the Keepsake Ornament two-pack that features Luke Skywalker and Darth Vader locked in a heated lightsaber duel as inspired by the styling of famed artist Ralph McQuarrie in preproduction art for Star Wars Episode IV: A New Hope. Nearly 40 years since their creation, McQuarrie's original visions for the Star Wars galaxy of characters, craft and planets continues to inspire and delight fans. An Epic Vision has a total production run of 2,000 and sales will be limited to 500 per day ($40 per set).

 Bossk and Dengar join Hallmark's itty bittys line with a Celebration-exclusive two-pack of the fearsome bounty hunters seen in Star Wars Episode V: The Empire Strikes Back. More than a dozen heroes, villains and creatures of Star Wars are now among the iconic characters of film, comics and television to appear as sweetly and uniquely styled plush itty bittys exclusively in Hallmark Gold Crown® stores and online at This bounty hunter two-pack has a total production run of 2,200 and sales will be limited to 550 per day ($20 per set). Limited quantity buttons featuring a sneak peek of the newest Star Wars itty bittys collectors set will also be given out at the Hallmark booth (#1434). There are four designs – one for each day of the convention – that will be given away daily in limited quantities of 1,000 of each design. A fifth, secret variant design, will be in limited quantities of 500. Visit the Hallmark booth at Star Wars Celebration to learn more. For more information on Keepsake Ornaments, itty bittys and Hallmark's other Star Wars products, visit your local Hallmark Gold Crown store or go online at Read More:

20 de marzo de 2015

Hallmark News: Hallmark Channels Launch Production Arm to Fund TV Movies, Series (EXCLUSIVE)

The parent company of Hallmark Channel is stepping up its investment in original content with the launch of Crown Media Productions. The new unit is designed to allow the Hallmark and Hallmark Movies and Mysteries channels to own more of their programming outright and to control it across multiple platforms worldwide. Crown Media Prods. aims to bankroll the production of up to six telepics this year, with the goal of doubling that number by 2016. The production arm will be overseen by Michelle Vicary (pictured), exec VP of programming for both cablers, which are units of Crown Media Family Networks. The creation of a Los Angeles-based production operation marks “the next stage of the company’s evolution,” Vicary said. “A production arm creates the infrastructure that makes it possible for us to keep up with an ever-growing demand for more and more original Hallmark-branded programming across a variety of platforms, and it benefits Crown Media with more direct input into the creative process and financing, rights retention, and growing one of the best family film libraries in entertainment,” she said. The move comes as Hallmark is expanding its original programming focus to include original series as well as its trademark heart-tugging telepics. Hallmark Channel’s slate of original skeins at present include the Andie MacDowell starrer “Cedar Cove” and “Good Witch,” toplined by Catherine Bell and James Denton. Crown Media’s decision to fund its own productions makes sense at a time when off-network content licensing becoming a bigger part of the revenue picture for most established cablers. Vicary said she intends to make the rounds of Hollywood’s talent agencies in the coming weeks to explain Crown Media’s focus and shop for talent and material. Ver Mas en:

9 de febrero de 2015

Hallmark News: Hallmark features lesbian couple in Valentine’s Day TV ad

February 6, 2015 ( -- Well known for being the first major US greeting card company to roll out same-sex wedding cards, this year Hallmark Cards is pushing its homosexual-friendly image with a commercial for its Valentine's Day cards that features a lesbian couple. The "Put Your Heart to Paper" commercials for Valentine's Day consist of interviews with real couples who range from very young adult "Adam and Emily," to "Bob and Kim," a couple who has been married for 56 years. In the staged interviews the couples are asked to express their feelings for each other without using the word "love." Among the interviews with the conventional couples is an interview with lesbians "Eugenia and Corinna." While Hallmark started selling "coming out" cards in 2007, introduced same-sex wedding cards in 2008, and produced two versions of lesbian Mother's Day cards last year, this is reportedly the company's first foray into homosexuality-promoting TV commercials. One of the two Hallmark Mother's Day cards marketed last year to children of lesbian parents says on the front, "Moms do it all and they do it with ease, from helping with homework to bandaging knees. They're coaches and confidantes, role models, too...whatever it takes they'll do. When it comes to big hearts, moms are second to none." When opened, the inside text rhetorically asks, "How does anyone ever get by with just one?" Hallmark's 2008 line of same-sex wedding cards was a marketing strategy to cash in on what they deemed was an "under-serviced market" after California joined Massachusetts in legalizing homosexual "marriage." Sarah Kolell, spokeswoman for Hallmark Cards, said at the time that the company wanted to be relevant to a market it was not addressing. "It’s our goal to be as relevant as possible to as many people as we can. We have more than 200 cards to address traditional weddings, second weddings and interracial weddings," Kolell told AP. "We heard that our customers wanted the cards, so we provided them." The four same-sex cards they marketed featured vague images such as two tuxedos, overlapping hearts, or intertwined flowers, and mundane phrases like "one promise, two hearts," but not the words wedding or marriage, making them suitable to be sold for civil unions or domestic partnerships, in the event that the California "gay marriage" law might be overturned in the November referendum. Pro-family groups slammed the card maker, whose mission statement reads, "For over 100 years, Hallmark has believed in the very best of human nature," for its same-sex wedding card push. Wendy Wright, president of Concerned Women for America, said at the time, "Hallmark is jeopardizing its brand as a family-friendly company. Customers used to be able to trust Hallmark to produce quality products that were safe for all ages. Now parents will need to steer their kids from Hallmark’s section of the greeting card aisle and away from its previously heartwarming movies for fear that they too will push homosexual messages." Contact: Hallmark Cards, Inc. P.O. Box 419034 Mail Drop 216 Kansas City, MO 64141-6580 Phone: 800-425-5627 Corporate Website: Read More:

24 de enero de 2015

Hallmark News: Hallmark Planning Mini-Stores Inside JCPenney Locations

After a year of discussions and a pilot program in 15 stores, JCPenney and Hallmark are pleased to announced that they might be moving in together. Well, sort of. Hallmark mini-stores may join Sephora and Disney mini-stores inside hundreds of JCPenney locations across the country. If you’ve seen the existing Sephora stores in JCPenney locations, you know how this would work: mini-stores have their own staff and are stocked with a smaller selection of the same merchandise as a full-size store. At the same time, they use the same payment system as the rest of the store, so you don’t need to buy your corduroys and your cards at separate registers. “Hallmark was so perfect for the Penney customer. Hallmark has a great legacy, similar to J.C. Penney,” JCPenney’s senior vice president for the home section told the Dallas Morning News. We’re not sure whether that’s meant as an optimistic statement about the chains’ futures together, or a passive-aggressive burn calling the customers of both chains old. If we had to guess, it’s probably the former. A Hallmark executive pointed out that greeting cards in department stores are nothing new: Hallmark once sold large amounts of cards at JCPenney, and now has large shelves inside other retailers in addition to its own card and gift stores. The greeting card business really only has one competitor: not sending a card at all.Read More:

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Love It Up News: Season 2 Episode 8: CUTE: Debby Ryan, Dove Cameron and Laura Marano Congratulate Zendaya.

How sweet! Last night after Zendaya picked up a Kid’s Choice Award for Favorite TV Star, her fellow nominees, Debby Ryan, Dove Cameron an...